Founder & Lead Developer

Independent App Development | New York, NY

RaceTrak – Social Racing Platform (React / Cross-Platform)
Architected a real-time platform that bridges the gap between the sidelines and the course, letting supporters join the runner's journey as it unfolds.

• The "Why": Built to solve the isolation of long-distance racing — because while you run the miles, you shouldn't have to run alone.
• Data Integrity Engineering: Currently developing a proprietary algorithm to eliminate hardware-induced GPS drift and signal inconsistencies, so runners and spectators always see true, high-fidelity performance data — regardless of the device in their pocket.

RunPrep – The Ultimate Pre-Run Flight Check (Swift / iOS)
Think of it as a Swiss army knife for runners — a single dashboard that synthesizes Apple Weather data, gear, and fuel into one clear pre-run decision.

• Optimal Window Algorithm: A multi-variable engine that reads atmospheric conditions, personal preferences, and historical performance to tell you exactly when to lace up.
• Exertion Modeling: An analytical system that helps athletes calibrate training intensity in real time, balancing external environmental conditions against desired internal output.

Director of Domestic Troublemakers (Fatherhood)

Full-Time Father | New York, NY

Strategic Resilience: Turns out managing a multi-child household 24/7 is excellent training for high-stakes, low-sleep operational environments. The marathon discipline applies here too.

Rapid Adaptation: First-time fatherhood doesn't come with a playbook — so I built one. Rapidly assimilating research, testing methodologies in real-time, and iterating constantly.

Operational Multitasking: Maintained parallel workstreams across childcare, household logistics, and independent development. Prioritization under pressure is a skill that transfers both ways.

VP of Growth & Partnerships

Rebranding & Market Repositioning: Led a data-driven overhaul of the company's identity — new website, repositioned USPs, and a full content rebuild aligned to AI offerings — driving a 250% increase in visits from target-market companies, validated via ZoomInfo IP parsing.

CRM Architecture: Orchestrated the selection and implementation of Salesforce integrated with Asana, replacing legacy referral methods with a systematic sales engine that expanded the qualified pipeline by 200%.

Strategic Partnerships: Established co-marketing alliances with Snowflake, Numerator, and SimilarWeb — co-hosting webinars that drew 400+ viewers per event, quadruple Fusion's previous records, and opened new lead channels.

ABM Campaigns: Ran targeted outreach across 100+ high-potential accounts, achieving a 25% email open rate by leading with data reconciliation — showing prospects exactly where their current measurement was failing them.

VP of Client Experience

Account Growth: Grew a key account from $500K to $3M ARR by pioneering a "philosophical CRM" approach — understanding the motivations behind client decisions, not just the requests on the surface.

Media Optimization: Directed a full media budget overhaul for a $3B electronics retailer, reallocating $3M+ in annual spend from underperforming channels (TV, pre-rolls) to in-store media based on deep funnel analysis — achieving a 10% lift in in-store conversion, YoY de-seasonalized.

Enterprise Architecture: Led strategic spending analysis across 100+ business units for a $17B retailer, building unified metric models that gave the C-suite a single, comparable view across an otherwise fragmented portfolio.

The Single Version of Truth: Implemented a unified performance measurement system for a $9B retailer — consolidating 8 sub-brand reporting models into one executive-ready platform that actually got used.

MMM Rearchitecture: Reworked a key client's Marketing Mix Model to measure what actually mattered — brand campaigns against awareness, promotions against incremental trip share — defending marketing budgets during an economic downturn and improving overall ROAS.

Platform Migration: Led the migration from ad-hoc Excel analysis to a standardized Power BI / Snowflake / Python stack, improving insight generation speed by 40% and ending the era of "which version of the spreadsheet is right?"

Team Building: Designed the full people infrastructure for a 20+ person analytics team — onboarding, centralized training, and a 360° review system — reducing turnover by 50% and improving personnel cost efficiency by 30%.

Smarter Hiring: Rebuilt the hiring process around analytical and critical thinking assessments, improving the hire rate from 0.5% to 2% per resume reviewed and cutting time-to-hire by 2 weeks.

Senior Consultant / Consultant

Proprietary Metric Engineering: Standard disposable income measures were getting it wrong for a major grocery client — so I rebuilt the metric from scratch. The result: a proprietary discretionary spending model that tracked actual industry performance and drove 25% sales growth over 5 years.

Market Share Engineering: Drove 200% market share expansion for a national general merchandiser in the "young families" segment by identifying untapped gaps (toys, specifically) through competitor analysis and enabling targeted investment reallocation.

Regional Turnaround: Designed and executed a marketing strategy for a client's weakest region — blending quantitative analysis with qualitative research to retool brand messaging — turning it into the fastest-growing region in the company for 3 consecutive years.

Data Infrastructure: Built integrated data structures pulling from 100+ internal and third-party sources (Nielsen, loyalty panels, economic data) using SQL and Python — resolving conflicts and biases to give executives one clean layer of truth to make decisions from.

Investor Relations Framing: Reframed client quarterly investor reports to isolate controllable strategic wins from uncontrollable external noise — giving shareholders a cleaner read on whether management was actually winning.

Delivery at Scale: Increased consulting deliverables by 100% in six months through intuitive dashboarding and process efficiency — because the insight only matters if it gets out the door.

Investment Banking Analyst

BMO Capital Markets

DCF, trading comparables, and industry analysis across multiple $200M–$300M transactions including IPOs and M&A. Where I learned that financial rigor and storytelling have to work together.

Business Analyst

CIBC World Markets

Quantitative analysis for the Fixed-Income and Currencies Distribution desk, plus a macroeconomic dashboard database that actually got adopted.

Systems Analyst

TD Bank Group

Built a SQL risk monitoring database that cut process run-times by 95%. First lesson in what good data infrastructure actually feels like.

Bachelor of Mathematics, Statistics

University of Waterloo | High Distinction

Bachelor of Business Administration, Finance

Wilfrid Laurier University | High Distinction

CFA Program

Passed all three levels of the CFA Program.